Social Network Marketing

Spreading the word without speaking

The popularity of social networking sites like Twitter and Facebook have gone through the roof over the passed few years. The ability to connect with so many with such little effort and ease has made a new internet addiction. Social Network Marketing takes advantage of the addiction to these networks and turns it into an opportunity. What was once word of mouth advertising is now word of type.

What is SNM?

Social Network Marketing (SNM) is an advertising method that makes use of social network services to increase their web presence. Accounts on these networks allow a business to display their services online to a connected network of friends, family members, customers and clients. Since these sites are free the cost of marketing yourself via these methods are wonderful (outside of time and effort, you can't beat free). These networks can often act as a customer relationship management tool for companies selling products and services. Social Networking sites are also ranked high on search engines, therefore indexing you faster than other organic methods. Posting information about your company, be it a sale or releasing a new product or company information, is easy and is spread to all of the members of your network. This increases your visibility and traffic to your website. Social networks make viral marketing and word-of-mouth marketing much easier than before. The best use out of social networks is not to make money 'directly' off them, but to harness their marketing potential and to use them to market your own business. In other words, BRAND recognition.